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Creating a Business Jenny Van Sten-Vant Hoff

Creating a Business

Jenny Van Sten-Vant Hoff

Published May 1st 2009
ISBN : 9789001765002
Paperback
155 pages
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 About the Book 

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks thatMoreThere is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.